Olaplex-Hair-Colour-Benefits

WHY IS EVERYONE TALKING ABOUT OLAPLEX?

If you haven’t heard of the new hair colour revolution, where have you been? Olaplex is everywhere at the moment and for a good reason, this new professional hair colour additive is set to revolutionise the sector. Olaplex promises to help the lightening process by protecting hair from damage. Really.

If you’ve ever been bottle-blonde or a fan of highlights, you’ll know that your locks are often left more damaged than before — just think about Kim Kardashian West’s drastic colour change! Knowing professional colouring is a technical and tricky business, we enlisted the help of celebrity stylist Anthony Nader to get the insight behind this hair innovation. Our POPSUGAR Australia publisher, Alison, went in to see Anthony and trial the colour herself. She said, “I’ve never had so many compliments on my hair. I got a lot of ‘perfect blonde’ and ‘it looks like baby hair’.” The main differences she noticed? “It felt incredibly soft — no fly-aways or coarseness. I went from block blonde, to now having more depth of colour — overall a more natural effect — but still Barbie blonde, which I love.”

Read on to get the details on this new product, how it’s changing hairdressers and clients lives and see some of the results for yourself. Prepare to be amazed!

by Justine Dunton-Rose for popsugar.com.au