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WHAT IS SET TO BE THE OLAPLEX OF 2017?

Bond multipliers were by far the biggest in-salon treatment trend of 2016.

They revolutionalised the way hairdressers colour and treat hair, swiftly making crispy-fried tresses a thing of the past.

Olaplex is the hair bonding agent you’re probably most familiar with, as it was one of the originals. Two scientists Dr Craig Hawker and Dr Eric Pressly created a new molecule that repairs damaged strands from the inside out, reconnecting broken disulphide sulphur bonds in the hair.

Stylists add treatment no. 1 to lightener and colour before applying it, to cross-link broken bonds in the hair and prevent further breakage. No.2 is applied after rinsing colour and highlights to further strengthen the structure of the hair, and there’s also an at-home bond-enhancing treatment that can be applied weekly to keep the good hair days coming.

No idea what we’re talking about? Check out #Olaplex on Instagram and you’ll see why this product range was revolutionary.

It is, however, last year’s news. So what’s going to be bigger and better this year?

We turned to the best hairdressers in the biz to give us their predictions.

1. Clean-eating for hair
International hair stylist and owner of RAW Salon, Anthony Nader, says the future is products that fit into the organic, vegan and sulphate free category.

“My prediction is there is a company working to deliver a bleach that gets results and has the strength, but is organic and natural. Product companies are becoming more aware of the consumer wanting a bleach that is more organic, vegan, sulphate free. I am asked about it constantly,” says Nader. Clients want to go down the natural route, but also be assured that their hair is going to stay in pristine condition.

2. Self cleansers
“An amazing (development) that is happening is self-cleansing treatments, akin to cream cleansers in the skin care world,” says editorial stylist and founder of the Kevin.Murphy brand, Kevin Murphy.

“ These clarify the scalp and remove impurities, but also pack in lipid proteins to repair hair. They are an incredible way to save time and incorporate cleansing and protein treatments, without removing the essential properties of the scalp that keep hair strong and healthy.”

3. Protein-harnessing agents
“There are now new ways to harness proteins, such as lipid proteins, which are used due to their ability to find where they are needed most in fragile hair. They attach to these areas to restore lost elasticity, resulting in strengthened hair,” explains Murphy.

“Because they are lipids(fatty acids), hair doesn’t became dry and brittle, just hydrated, nourished and strengthened from the inside out.”

4. Dual and triple technology
One-purpose products are so 2016.
“I am seeing a lot of products that are a combination of liquids and powders, (think sea salt spray and volume powder) to create different textures that hold, says ELEVEN Australia co-creative director and hairdresser, Joey Scandizzo.

The next ones to keep your eye out for? Eleven Australia’s dry powder volume paste, and Jen Atkin’s Ouai dry shampoo foam.

Here are some of the in-salon hair innovations we’re predicting will gain mass appeal this year.

L’Oreal Professionel Smart Bond
The new in-salon service allows you to go from blonde-to brown and back again without compromising the condition of your hair. This would’ve been really handy in our teenage years. It can be used during all technical services to protect and strengthen hair bonds. Check out the website to see where you can try it.

Schwarzkopf Professional BC Fibre Force
The in-salon range includes a bonding cream and connector infusion, which again makes the bonds in the hair super strong, while the home care kit has a shampoo, primer spray conditioner, mask, sealer and hair smart reset serum to seal the cuticles ‘ and fortify hair lamination’ (read: lend hair that sleek gloss finish). The at-home kit is launching this month and will retail for $29.95. Stockist: 1800 251 887.

Wella Porfessional Energy Code Complex
This system was developed after scientists discovered every person has a unique hair profile with 174 million possible combinations – just like a thumb print. The System Professional experts developed hair mapping, where during an in-salon consultation, your hair and scalp is analysed, so an energy code complex can be created for you. There’s also an at home treatment range, both launching this month.

Hair biologist, Dr. Ramon Grimalt explains, “Whilst keratin acts as hair’s main building block (96%), new research has shown that lipids (only 4% of hair’s main building blocks), have a uniquely active influence upon hair, acting as a kind of flexible ‘cement’ to bind the keratin ‘bricks’. Managing the right levels and condition of both keratin and lipids in an individual’s hair is the key to influencing its structure, which ultimately will determine whether hair is smooth or frizzy, shiny or dull, limp or full of bounce.”

Just like we’ve seen in luxury skincare, it seems lipids, and how to get the most out of them, is definitely where haircare is at this year.

As seen on harpersbazaar.com.au